What Are The MLM Basics For Marketing Online Tip 5 - Your Blog
If you are following the series of articles - MLM basics for online marketing, this is number 5 in the series. Today we are discussing something which is central to all your efforts on the internet, your Blog. The Blog has become a main part of any company’s marketing efforts on the internet today. Looking at the basic things you need in order to market your MLM business on the internet, the blog is completely central.
You need to ensure you get a self-hosted blog. This means that it is yours and you pay a company to host it. There are several free blog sites around, and whilst they are great for someone who is blogging for fun, if this is your home business, you definitely need your own. You may feel you do not want to pay, but just remember, if the company you get your free blog from don’t like your content, they can just close you down! This does not occur with a self-hosted blog.
I use a Wordpress blog, and although at first sight it seems quite complicated to set up, you soon make sense of it and find your way around the plugins and widgets! If you need help, there is tons of it out there, just google your problem and see! Keeping your blog fresh is easy, because there are hundreds of free themes to choose from!
Your blog needs to be ever changing. It needs regular fresh content in the form of articles and tips. Videos are always good for fresh content; keep your prospects interested.
Have a page about yourself. This makes you more real to your prospects. To build up trust, you could have a page on any other interests you have or have photos of your family having fun. Many blogs have a photo of the owner, so they are instantly recognised. This will help with branding yourself.
One thing you should definitely have on your blog is an opt-in form to capture a prospects name, email and possibly telephone number. People are more likely to sign up if they are being offered something they want, or something free. Always make sure that any content (in the form of an article or video) you put out on the internet, always has your blog URL on it. This way, if someone enjoys your article and wants to know more about you, they can click on the link to your blog and maybe from there become a lead in your business.
Don’t make it hard for a prospect to find you! Without lots of links to your blog, it is just like an island in the middle of the internet. Ensure your blog URL is plastered everywhere you go!
If you have enjoyed this MLM Basics For Marketing Online series, you may be interested in checking out Sue’s #1 Attraction Marketing System!
Tags: marketing online, mlm, mlm basics, mlm basics for marketing online, network marketing, online mlm basics
